Adobe CS5 Global Launch

April,12th at 15GMT Adobe hosted the Adobe CS5 global launch. It was opened by Shantanu Narayen -  the President and Chief Executive Officer of Adobe Systems Incorporated. He said: “The Adobe CS5 is a phenomenal release which enables you – our customers to create without boundaries while speeding the creative process from concept to execution. In addition to providing great design tools we also focused on helping you to achieve maximum impact by reaching the broadest number of customers possible. In fact this is the goal of Flash Player 10.1.”

The presentation was carried on by John Loiacono – Senior Vice President and General Manager of Adobe. He emphasized introduction of “Omniture content measurement and optimization services”.  Beginning his speech he said: “We are wildly excited to introduce the new version of Creative Suite, not because it is full of new great tools and features, but because these features are complemented by capability to solve real end-to-end workflow challenges. Today’s creation may start with great tools but it has grown to much more than that. Workflow consists of creation of content, delivery of the content, viewing of the content on various kinds of devices, and finally testing and optimization of the content as you begin the cycle all over again.  Omniture content measurement and optimization services will enable you to measure your contents performance either a book, an article, a web page or whatever you create on whatever device it can be used on.  Thus it is not just about creation of great content anymore, but it’s about ensuring that you can optimize the content. The first phase of this integration will appear in Adobe CS5 with much more to come”.

Also John Loiacono presented Flash Player 10.1, which “provides uncompromised viewing of expressive applications, content, video on multitude gadgets”.

For delivery of content he presented Flash Media server, Scene7 – Adobe dynamic video and image hosted service, and a new offering called Business Catalyst – the service for small to medium business, which provides integrated solution for web posting, e-mail marketing and customer analytics.

But now let’s get to the tools provided by Creative Suite5.

First of all it was mentioned that CS5 provides dramatic time saving for every-day tasks, blazing fast performance including 64-bit for Mac, entirely new mercury video engine and also “eye bleeding cool features that will make your work stand out in the crowd”.

The presentation was divided into several sections devoted to:

• Adobe Creative Suite 5 for Design
• Adobe Creative Suite 5 for Video Production
• Adobe Creative Suite 5 For Web
• Adobe Creative Suite 5 for Photography
• Adobe Flash Player 10.1
• Omniture Integration into Adobe CS5 Tools
• New CS Live Online Services
• Business Catalyst Online Business Platform for Web Designers

Source: cs5.org